Marine business is a feeling

Think back to the last time you saw a beautiful sailing yacht reaching along under spinnaker, what did you feel? What about when you see a massive container ship moving steadily through the port, what feeling? And what about when you got caught up watching someone surf the perfect wave, or execute huge air wake-boarding, what feeling then? Certainly you will have experienced different feelings for all these thought experiments, the point is, you FEEL… The wonder of looking at a beautiful yacht, the sense of awe when watching a container ship, the excitement of watching surfing or other board sports, all of these feelings are incredibly powerful, they are part of being human, they are difficult to control, and they compel us to form opinions and relationships without our really understanding why.

Setting Up Social Media for Smooth Sailing

Setting Up Social Media for Smooth Sailing

Most businesses now understand the need and value of having a social media presence, but oftentimes this task gets pushed to the wayside for other more pressing matters. Luckily there’s an easier way! Whether you’re a marine business owner or manager who handles the social media accounts, or have delegated the task to an employee, there are several ways to improve the efficiency of the process. It’s taken me quite a bit of trial and error to figure out a streamlined way to manage and deliver content, but I’ve created a process that works for us now.

The Impressively Wide Beam of the Marine Industry

The Impressively Wide Beam of the Marine Industry

Though we’ve marked one year here in South Florida, the size and growth of the local marine business never ceases to amaze us. We regularly meet people from every corner of the industry everywherewe go – our office, the grocery store, a restaurant, or events through the Marine Industry Associate of South Florida (MIASF). It’s fascinating learning about each component that works to make our industry so broad and powerful.

2018 SPLASH Wrap Up

2018 was a big year for us here at SPLASH! 

We began the year with an icy cold road trip down the entire east coast of the U.S. for a new start here in Florida. 

We settled into an office space in downtown Fort Lauderdale and incorporated the business as SPLASH AgentSea. 

Video Marketing: Are you telling a story, or just selling?

2018 has been The Year of the Story in the digital marketing world. Businesses are moving away from the traditional in-your-face marketing techniques that are easily lost in the sea of digital noise. The only way to differentiate your message in a saturated space is to capture the audience’s attention. To do this effectively, we return to the universal language that we humans have been using since the beginning of time: storytelling.

Social Media - Friend or Foe?

I’ll admit it: this is a conflicting topic for me. As part of our original business plan we intended to offer social media management for marine businesses. It seemed logical that we could help businesses circulate the content that we were already producing for them, especially those that don’t have a consistent presence on social media or may not be following the current best practices. 

Finding Your Digital Voice

Finding Your Digital Voice

Authenticity. Transparency. Brand Identity. The latest buzzwords in the digital marketing realm all revolve around one common theme: people want to know who (not what) your business is. Who is driving the business? What do they believe in? What motivates and inspires them? What value do they offer to the consumer, to the world?

In the 2017 Consumer Content Report from Stackla, 86% of consumers reported that authenticity is important when deciding which brands they like and support. However, more than half (57 percent) of consumers think that fewer than half of brands create authentic content. 

3 Easy Ways to Make Your Amateur Photos Look Professional

3 Easy Ways to Make Your Amateur Photos Look Professional

Hiring a professional photographer isn’t the only path to great content. An expert is ideal for more formal marketing campaigns or special events, but what about the other 99% of the time? 

Often the best shareable moments happen spontaneously throughout the workday – a fun staff party, new product demo, or business travel. These are perfect opportunities to showcase a more casual and relatable side of the business. It also allows for a large amount of content to be shared on a very regular basis. 

Hello, (Marine) World

Thanks for stopping by! Before we start our blogging excursion, I thought I’d start the conversation by introducing myself and SPLASH. I should warn you that I won’t be giving away any big secrets just yet. Those will come in some later posts. 

We set out with a specific goal in mind: to change the way media is produced and consumed in the marine industry.